Art
Prada Marfa
Prada Marfa
Alongside a desolate stretch of highway outside the small Texas town of Marfa (pop. 2,121), a solitary white monolith emerges from the desert sand emblazoned with the most powerful word the world has ever known: Prada. Created in 2005 by Berlin-based artists Michael Elmgreen and Ingar Dragset, Prada Marfa is sculptural reconstruction of a Prada store, complete with actual Prada shoes and bags from the Fall 2005 collection displayed in the window. Yet, there is no working door, leaving the viewer as a perpetual window-shopper. Now Prada Marfa is essentially a minimalist sculpture paying homage to the town of Marfa, Texas—once home to revolutionary minimalist artist Donald Judd—while documenting a fleeting moment in the ephemeral tastes of fashion, forever as unattainable fetishized items of desire.
-Drew Tewksbury
(Flaunt Magazine 2007)
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2 comments for “Prada Marfa”
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i have seen it is in the middle of the desert in not even close to Marfa texas….
does anyone know where I can buy a photograph print like this? I’d rather have a picture of the actual store than a print of the sign? Let me know.